Press Releases and Select Press Clippings You want this document to be quick and easy to read so keep it brief.ĥ. Also, don’t be afraid of white space, and use bullets when you can. Your fact sheet shouldn’t go over one page, and the most important information should be first. Also make sure that all of the bios are around the same length.Ī fact sheet gives the reader information about a specific product or service that your company offers. You should include three to six bios, but it really depends on the size of your company. For example, the CEO should definitely have one. Include brief bios of key individuals that may be quoted in news releases or interviewed by the press. A few other key elements that you may want to include are the major markets that the company serves, how your company ranks against competitors and the number of employees. The backgrounder should be about a page in length and should include the five W’s: Who, What, When, Where, Why, How. The company bio is just what it sounds like, a brief, but detailed, look at the business, its history and its mission. Include the person or company’s name, a brief description and contact information. The cover letter introduces the person or company that you’re trying to gain coverage for. In order to make it as easy as possible, the Chatter Buzz team has put together a list of media kit must haves. In a nutshell, a media kit is a packet of information that describes your business.
There are many elements of a media kit, but if you’re familiar with your company it should be relatively easy to put one together. Media kits can seem intimidating at first, but it’s an essential public relations document that every business should have on hand at all times.
#CREATE DIGITAL MEDIA KIT FREE#
Reporters always have tight deadlines to comply with so if you want to get covered you need to make it as stress free for a journalist as you possible. Media kits are most often used by the press to cover your company. You may be wondering why you need one since you most likely already have a website where customers can find out all about you. Every company, whether big or small, should take the time to create a media kit.
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